New Glarus Brewing Co.

New Glarus, WI


Moon Man is a seriously cool cat. Always comfortable in his own skin, he never tries too hard.
So cool we named our "no coast" pale ale after him. You hold a session beer with a bright bold blend of five hops that flirt obligingly with the smooth malty backside.
Don't let this one lay around it is brewed to be enjoyed today. Bold and engaging without pretense, because in Wisconsin you do not have to be extreme to be real.
Just be!


We invite you to discover this newest beer style Black IPA. Political debate rages over the origins of this jet black beer as both coasts feel they deserve credit.
Our Black Top is a pleasant road connecting Villages and Communities statewide on a ride of Black IPA discovery.
Expect this beer to pour a hop forward jet black glass brimming with aromatic bitterness. Brewmaster Dan skillfully weaves molasses and chocolate malt undertones with a soaring rush
of clean citrus and pine hop notes, to deliver a drinkable Black IPA. Savor Black Top, like Wisconsin’s miles of licorice ribbons of ink that meander through armies of corn and bovine
mowed fields. Enjoy the journey on a road less traveled.


You hold the marriage of wine and beer. Belgian Red is a tapestry of flavor. This beer is brewed with whole Montmorency Cherries, Wisconsin Farmed Wheat and Belgian Roasted Barleys,
lagered in oak tanks and balanced by Hallertau hops we aged in our brewery one full year.
Over a pound of Door County Cherries in every bottle makes this beer uniquely "Wisconsin." So unique, in fact, that we applied for a patent.
Expect this beer to be ruby red, with a medium body that is highly carbonated and intense with cherry flavor and bouquet. Serve your friends Belgian Red in a brandy snifter or champagne flute
and toast life with beer from the land of Wisconsin.


Apple Ale sings with the fresh crisp taste of Wisconsin Apples.
Our Brewmaster begins with a brown ale base employing Wisconsin farmed barley and a blend of apple varieties grown in Gays Mills.
Our apple growing friends squeeze them especially for this brew. Expect this Ale to pour a beautiful copper color.
The fresh bouquet of Apple will rise to meet you even before the glass touches your lips. So be sure to sip slowly and enjoy the fruits of a Wisconsin harvest.

*Some Variations may happen due to availability of brands at the time of the event.

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